Pre-Production & Production

As soon as the producer has secured financing that reflects the total budget, and stars are firmly attached, the project will become officially green-lit and can move into the phase after development known as pre-production.

During this stage, the production office is established and the production crew is hired. It is in this phase when the screenplay officially becomes the ‘shooting script’ and is broken down into individual scenes highlighting all of the important details (such as: additional acting roles, locations, sets, stunts, props, costumes and even identifying any necessary ‘post-production’ elements like visual effects) in order for the production to be scheduled and shot accordingly.  Depending on the type of film being produced, the typical pre-production time period can range from 8 – 12 weeks before the commencement of ‘principal photography’, also known as the first day of production.

In the production phase the director films the shooting script with the help of a vast production crew. During this time, the director sets the tone and pace of what goes on in front of and behind the camera. The typical production time period can range from about 8 – 10 weeks, but the schedule can vary depending on the type of film being produced. When principal photography is complete, the production normally takes about 2 weeks to ‘wrap-up’.  This is when the crew ‘strikes’ the set, packs up the production office, returns the rental equipment and puts everything owned into storage until it is needed for the producer’s next production.

Marketing of the film can begin at any point throughout the production phase.  The sales agent, who will have licensed the rights from the producer in order to sell them on to distributors in various territories, will come up with a ‘marketing and exploitation plan’ to ensure their target audience is aware of the upcoming film at the earliest stage possible.  The sales agent will have access to photos taken by an on-set ‘stills photographer’ and recently shot scenes of the film, which they will use in order to strategically piece together a ‘trailer’ or ‘preview’ for promotional purposes. 

Investment Links

Why Invest in film?
A Unique Opportunity


Producing a film

Secure Financing


Production Process

Post Production