Once complete, the sales agent will begin to sell the film’s distribution rights within unsold territories to distribution companies around the world.

Distribution companies are key to getting the film out to an audience as they have the infrastructure and knowledge to maximise the penetration of the film in their territory.  A distributor will spend a certain amount of money on marketing the film in its territory based on their agreement with the producer or sales agent.  This is known as the Print & Advertising (P&A) costs.

The ultimate goal is to have the film screened to audiences in theatres worldwide; however, the format in which the audience is reached has evolved over the last decade and distribution companies have systematically evolved alongside with it.  This evolution, along with various new technologies, helps a film generate revenue through multiple forms of distribution either simultaneously or consecutively to the film’s theatrical release.


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Post Production